Putting together any type of event takes a lot of planning. There are a ton of different details that need to come together in order to create a successful event. Events of all sizes can benefit from working with an event management company to help ensure that everything goes according to plan.
Oftentimes, people confuse event planners and event managers. There is actually quite a significant difference between the two. Understanding this difference can help you get a better idea of which type of professional you need to hire. Ideally, you should work with both when planning a large event.
According to AD Event Planner, an event planner is responsible for planning the details of the event. For instance, they typically choose a theme and location for the event. They also plan the food, entertainment, speakers, and transportation for the guests. In essence, their role is to decide on all of the details of the event itself from the decorations to the entertainment.
An event manager, on the other hand, is responsible for managing all of the details of the event. There is a key difference between that and the planning process that can be a little bit subtle and difficult to understand.
The management process is different than the planning process. An event manager focuses on coordinating all of the details of the event after they have already been planned. There are a lot of moving pieces that need to come together in order to have a successful event. Trying to get all of these pieces moving in the same direction can be challenging.
For instance, if outside caterers are being used they may need to coordinate with the venue where the event is being held. Likewise, the entertainers need to know what time to show up and any guest speakers need to have a schedule that they can follow so that they know when they will go on.
Depending on the size and location of the event, there also may be permits that need to be obtained. Details such as parking also need to be ironed out. From a safety and security standpoint, an event manager is also responsible for making sure that all health and safety issues have been addressed and that there is adequate security in place for the event.
The job doesn’t end when the event starts. Instead, the event manager monitors the event throughout its duration to make sure everything is going according to plan. If not, they take steps to remedy any problems or to clarify any misunderstandings.
Hopefully, this gives you a better idea of the difference between event management and event planning. Although it is a subtle difference, it is important to understand. That way, you can be sure that you hire the right professionals to help you put together your event.
In most cases, you should work with both an event planner and an event manager. For smaller events, you may be able to work with just an event planner as long as they are willing to manage the event as well.